Sunday, November 9, 2008

Designer Collaborations

The blogosphere is all a-buzz with the announcement that Alexander McQueen will design a line for Target beginning in March. But to even further that excitement, the McQueen line is just the beginning. From WWD:

As Isaac Mizrahi’s final collection for Target cycles through stores, the retailer is unveiling plans for a new fashion initiative.

Target in March will launch Designer Collaborations, which is aimed to be an ongoing program that will bring a series of established designers to the masses at low prices. Designer Collaborations is a separate program from Target’s Go International, which focuses on young or emerging designers and, in the past, has featured names such as Proenza Schouler, Luella Bartley, Behnaz Sarafpour, Rogan and Richard Chai. Industry sources have estimated that Go International does more than $100 million in annual sales.

The launch collaboration will be with Alexander McQueen, who will create a version of his McQ collection, called McQ Alexander McQueen for Target.
Target's Go International lines have been big hits and now with this new Designer Collaborations effort, I'm really excited to see what other designers come on board in the future.

Read more on Alexander McQueen.

*Vintage Tidbit*
Alexander McQueen was head designer for Givenchy from 1996 to 2001.

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